Communication Strategies Framework In Wildlife Trafficking Using Social Media: A Netnography Study

In Malaysia, online wildlife trade is prevalent whereby social media sites such as Facebook (FB) and Instagram (IG) are used to advertise endangered animals. Even though online wildlife trade is a threat, not much studies have been conducted in the field of communication in Malaysia. Thus, this pres...

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Bibliographic Details
Main Author: Santhanasamy, Esther
Format: Thesis
Language:English
Published: 2024
Subjects:
Online Access:http://eprints.usm.my/63015/
http://eprints.usm.my/63015/1/Pages%20from%20ESTHER%20AP%20SANTHANASAMY%20-%20TESIS.pdf