The Influence Of Human Practices, Digital Intensity And Innovation On Service Recovery Performance In Malaysian Hotels
Service Recovery Performance forms an essential basis for obtaining long term success for hotel firms. Nonetheless, empirical research on this potential service recovery performance has received limited attention in hotel research. Drawing from Resource Base View (RBV) theory and Business Model Inno...
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| Format: | Thesis |
| Language: | English |
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2024
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| Online Access: | http://eprints.usm.my/62988/ http://eprints.usm.my/62988/1/Pages%20from%20NURAINA%20NADIAH%20BINTI%20ROSLI%20-%20TESIS.pdf |