Big Data Analytics Adoption And Its Impact On Organizational Performance In Malaysian Small Medium Enterprise
Building on Technological, Organizational and Environmental (TOE) model, this study intends to investigate the influence of TOE factors has on BDA adoption decision and its impact on organizational performance. Furthermore, drawing from the perspective of the Resource-based View (RBV), this study a...
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| Format: | Thesis |
| Language: | English |
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2024
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| Online Access: | http://eprints.usm.my/62960/ http://eprints.usm.my/62960/1/Pages%20from%20GOH%20HSIAO%20YEE%20-%20TESIS.pdf |