Effects Of Guest Experience, Well-Being, And Altruism On Resort Hotel Guests’ E-Word-Of-Mouth Intention In China

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Effects Of Guest Experience, Well-Being, And Altruism On Resort Hotel Guests’ E-Word-Of-Mouth Intention In China

This study integrated the Experience Economy model and positive psychology into the stimulus-organism-response (SOR) schema to predict guests’ eWOM intention in China. Specifically, entertainment experience, education experience, esthetic experience and escapism experience served as stimuli, hedoni...

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Bibliographic Details
Main Author:	Yedan, Fan
Format:	Thesis
Language:	English
Published:	2024
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/62958/ http://eprints.usm.my/62958/1/Pages%20from%20FAN%20YEDAN%20-%20TESIS.pdf

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