Effects Of Guest Experience, Well-Being, And Altruism On Resort Hotel Guests’ E-Word-Of-Mouth Intention In China
This study integrated the Experience Economy model and positive psychology into the stimulus-organism-response (SOR) schema to predict guests’ eWOM intention in China. Specifically, entertainment experience, education experience, esthetic experience and escapism experience served as stimuli, hedoni...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2024
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/62958/ http://eprints.usm.my/62958/1/Pages%20from%20FAN%20YEDAN%20-%20TESIS.pdf |