Psychographic Profiles Of Consumers And Purchase Intention Of Environmentally Safe Products In Penang

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Psychographic Profiles Of Consumers And Purchase Intention Of Environmentally Safe Products In Penang

This study investigates the predicting variables that induce the purchase intention of environmentally safe products in psychographic perspective. The predictive variables encompass lifestyle, interest, value, knowledge and perception, attitude of consumers towards environment and past consumptio...

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Bibliographic Details
Main Author:	Ooi, Phei Lin
Format:	Thesis
Language:	English
Published:	2014
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/62337/ http://eprints.usm.my/62337/1/24%20Pages%20from%2000001779597.pdf

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