Psychographic Profiles Of Consumers And Purchase Intention Of Environmentally Safe Products In Penang
This study investigates the predicting variables that induce the purchase intention of environmentally safe products in psychographic perspective. The predictive variables encompass lifestyle, interest, value, knowledge and perception, attitude of consumers towards environment and past consumptio...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://eprints.usm.my/62337/ http://eprints.usm.my/62337/1/24%20Pages%20from%2000001779597.pdf |