Influences of nutritional information on fast food purchasing behaviour among undergraduates at Universiti Sains Malaysia, Kubang Kerian, Kelantan

Eating out, especially at fast food restaurants is often regardless unhealthy option and related to health issues such as obesity. Nutritional information is often provided in many restaurants to allow customers to make informed choice. Thus, this study was carried out to determine the influences...

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Bibliographic Details
Main Author: Salim, Nur Amalina
Format: Monograph
Language:English
Published: Universiti Sains Malaysia 2016
Subjects:
Online Access:http://eprints.usm.my/62210/
http://eprints.usm.my/62210/1/NUR%20AMALINA%20BINTI%20SALIM%20-%20e.pdf