Linking Online Reviews, Personal And Environmental Factors And Diners’ Intention To Eat Out
The concept of ‘eating out’ has changed as an important area of study within the food service industry with the growth of social media (SM) platforms. Even though research on online reviews from SM has been increasing in recent years, empirical evidence is scarce on online reviews and their conseque...
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| Format: | Thesis |
| Language: | English |
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2024
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| Online Access: | http://eprints.usm.my/61459/ http://eprints.usm.my/61459/1/NUR%20NADIRAH%20BINTI%20MOHAMMAD%20SHAHID%20-%20TESIS%20cut.pdf |