Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes
The ASEAN countries are having a tropical climate where the condition is hot and humid throughout the year. On the average, Malaysia receives about 6 hours of sunshine per day. In such a hot weather conditions, the sweat combined with the bacteria on the skin may create unnecessary body odour to...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/60528/ http://eprints.usm.my/60528/1/24%20Pages%20from%2000001779591.pdf |
| _version_ | 1848884471930028032 |
|---|---|
| author | Sahul Hameed, Noor Azeema |
| author_facet | Sahul Hameed, Noor Azeema |
| author_sort | Sahul Hameed, Noor Azeema |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The ASEAN countries are having a tropical climate where the condition is hot and
humid throughout the year. On the average, Malaysia receives about 6 hours of
sunshine per day. In such a hot weather conditions, the sweat combined with the
bacteria on the skin may create unnecessary body odour to human. This makes the
demand for perfume to a larger extend in Malaysia. The purpose of this study is to
identify the purchase characteristics which influencing the purchase decisions on
branded and non-branded perfumes. Based on the literature review, the five predictors
of purchase characteristics included in the study which may influence the purchase
decisions on branded and non-branded perfumes are store image (S l), message
framing (MF), perceived quality (PQ), scheme characteristics (SC) and subjective
norms (SN). The Stimulus-Organism-Response (S-O-R) model was used to explain
the study where the purchase characteristics are stimulus (S), habits as the organism
(O) and purchase decisions as the response (R). The present research is a crosssectional
study uses primary survey questionnaire method. A total of 164 responses
received from the survey questionnaire method. Out of 164 respondents, 81 (49.4%)
favoured branded perfumes and 83 (50.6%) preferred non-branded perfumes. The
objective of this study is to investigate whether the purchase characteristics influence
the purchase decisions on branded and non-branded perfumes with habits as
mediating. |
| first_indexed | 2025-11-15T19:07:14Z |
| format | Thesis |
| id | usm-60528 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T19:07:14Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-605282024-05-03T08:31:35Z http://eprints.usm.my/60528/ Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes Sahul Hameed, Noor Azeema H1-99 Social sciences (General) The ASEAN countries are having a tropical climate where the condition is hot and humid throughout the year. On the average, Malaysia receives about 6 hours of sunshine per day. In such a hot weather conditions, the sweat combined with the bacteria on the skin may create unnecessary body odour to human. This makes the demand for perfume to a larger extend in Malaysia. The purpose of this study is to identify the purchase characteristics which influencing the purchase decisions on branded and non-branded perfumes. Based on the literature review, the five predictors of purchase characteristics included in the study which may influence the purchase decisions on branded and non-branded perfumes are store image (S l), message framing (MF), perceived quality (PQ), scheme characteristics (SC) and subjective norms (SN). The Stimulus-Organism-Response (S-O-R) model was used to explain the study where the purchase characteristics are stimulus (S), habits as the organism (O) and purchase decisions as the response (R). The present research is a crosssectional study uses primary survey questionnaire method. A total of 164 responses received from the survey questionnaire method. Out of 164 respondents, 81 (49.4%) favoured branded perfumes and 83 (50.6%) preferred non-branded perfumes. The objective of this study is to investigate whether the purchase characteristics influence the purchase decisions on branded and non-branded perfumes with habits as mediating. 2014 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/60528/1/24%20Pages%20from%2000001779591.pdf Sahul Hameed, Noor Azeema (2014) Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes. Masters thesis, Perpustakaan Hamzah Sendut. |
| spellingShingle | H1-99 Social sciences (General) Sahul Hameed, Noor Azeema Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes |
| title | Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes |
| title_full | Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes |
| title_fullStr | Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes |
| title_full_unstemmed | Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes |
| title_short | Consumer Preference And Outcome Of Purchase Decisions On Branded And Non-Branded Perfumes |
| title_sort | consumer preference and outcome of purchase decisions on branded and non-branded perfumes |
| topic | H1-99 Social sciences (General) |
| url | http://eprints.usm.my/60528/ http://eprints.usm.my/60528/1/24%20Pages%20from%2000001779591.pdf |