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Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim

Past literature had shown many cases of abused and manipulated halal logo which affects the knowledge and understanding of the consumers, that introduced to minimise doubtful transactions and confusion for Muslim consumers. This indicates an immediate study to understand the behaviour and responses...

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Bibliographic Details
Main Author:	Mahmud Zuhudi, Nurul Wahidah
Format:	Thesis
Language:	English
Published:	2021
Subjects:	NX1-820 Arts in general
Online Access:	http://eprints.usm.my/59341/ http://eprints.usm.my/59341/1/NURUL%20WAHIDAH%20BINTI%20MAHMUD%20ZUHUDI%20-%20TESIS%20cut.pdf

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