Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim
Past literature had shown many cases of abused and manipulated halal logo which affects the knowledge and understanding of the consumers, that introduced to minimise doubtful transactions and confusion for Muslim consumers. This indicates an immediate study to understand the behaviour and responses...
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| Format: | Thesis |
| Language: | English |
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2021
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| Online Access: | http://eprints.usm.my/59341/ http://eprints.usm.my/59341/1/NURUL%20WAHIDAH%20BINTI%20MAHMUD%20ZUHUDI%20-%20TESIS%20cut.pdf |