Advertising strategies in Television Malaysia's advertisements

This is a study to find out about advertising strategies is our local advertisements.Advertisement,as we know,are part and parcel life,we are bombarded with advertisements every where we go

Bibliographic Details
Main Author: Vasudevan, Chellammal
Format: Monograph
Language:English
Published: Universiti Sains Malaysia 1982
Subjects:
Online Access:http://eprints.usm.my/50460/
http://eprints.usm.my/50460/1/advertisingfront%20pages.pdf