An unvoiced complaint: an exploratory study of unifi complainers and non-complainers

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An unvoiced complaint: an exploratory study of unifi complainers and non-complainers

This study was driven by the interest in marketing. It aimed to explore and better understand the responds styles of complainers, the factors affecting non-complainers to avoid complaining, and the personality traits of complainers and non-complainers. Many studies have been conducted in this area t...

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Bibliographic Details
Main Authors:	Fairuz, Azmi Elmy, Ahmad, Jamilah
Format:	Article
Language:	English
Published:	Diva Enterprises Pvt. Ltd. 2015
Subjects:	P87-96 Communication. Mass media
Online Access:	http://eprints.usm.my/49308/ http://eprints.usm.my/49308/1/elmyJamilah.pdf

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