The Mediating Role of Incumbent System Habit in the Relationship between Customers
Perceived Value and Repurchase Intention in Smartphone Industry in Malaysia

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The Mediating Role of Incumbent System Habit in the Relationship between Customers Perceived Value and Repurchase Intention in Smartphone Industry in Malaysia

The increasing number of smartphone vendors have made the competition in smartphone industry becomes fiercer than before. The implementation of habit construct in the research model have recently gained increasing attention among the IT researchers. Despite preliminary literatures perceived consumer...

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Bibliographic Details
Main Authors:	Aulia, Septa Akbar, Sulaiman, Zuraidah, Shukor, Muhamad Syakir
Other Authors:	Kadir, Nadhrah A
Format:	Book Section
Language:	English
Published:	School of Social Sciences, USM 2017
Subjects:	H1-99 Social sciences (General)
Online Access:	http://eprints.usm.my/40716/ http://eprints.usm.my/40716/1/ART_57.pdf

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