The Mediating Role of Incumbent System Habit in the Relationship between Customers Perceived Value and Repurchase Intention in Smartphone Industry in Malaysia
The increasing number of smartphone vendors have made the competition in smartphone industry becomes fiercer than before. The implementation of habit construct in the research model have recently gained increasing attention among the IT researchers. Despite preliminary literatures perceived consumer...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
School of Social Sciences, USM
2017
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| Subjects: | |
| Online Access: | http://eprints.usm.my/40716/ http://eprints.usm.my/40716/1/ART_57.pdf |