The Conceptualisation And Operational
Measurement Of Price Fairness Perception
In Mass Service Context

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The Conceptualisation And Operational Measurement Of Price Fairness Perception In Mass Service Context

This paper aims to develop a measure of price fairness perception by extending price fairness conceptualisation to a multi-scale measure, thereby capturing its complexity in a mass service context. The service context is becoming increasingly competitive, particularly in the telecommunication ind...

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Bibliographic Details
Main Authors:	Srikanjanarak, Saowanee, Omar, Azizah, T. Ramayah, T. Ramayah
Format:	Article
Language:	English
Published:	Asian Academy of Management (AAM) 2009
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/36413/ http://eprints.usm.my/36413/1/AAMJ_14.2.5.pdf

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