The Conceptualisation And Operational Measurement Of Price Fairness Perception In Mass Service Context
This paper aims to develop a measure of price fairness perception by extending price fairness conceptualisation to a multi-scale measure, thereby capturing its complexity in a mass service context. The service context is becoming increasingly competitive, particularly in the telecommunication ind...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2009
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36413/ http://eprints.usm.my/36413/1/AAMJ_14.2.5.pdf |