A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang
The majority of research about Web advertising has been conducted in Western countries. However, little is known about Web users’ attitudes toward Web advertising in Malaysian context. This study, conducted in Penang, Malaysia to examine Web users’ attitudes toward Web advertising is tested by using...
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| Format: | Thesis |
| Language: | English |
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2004
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| Online Access: | http://eprints.usm.my/25701/ http://eprints.usm.my/25701/1/A_STUDY_ON_THE_INFLUENCE_OF_BELIEF_FACTORS_AND_DEMOGRAPHIC_CHARACTERISTICS_ON_THE_ATTITUDES_TOWARD_WEB_ADVERTISING_AMONG_USM_STAFF_IN_PENANG.pdf |
| _version_ | 1848875216505143296 |
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| author | MOHD IZZUDDIN, IZRA AZLIANA |
| author_facet | MOHD IZZUDDIN, IZRA AZLIANA |
| author_sort | MOHD IZZUDDIN, IZRA AZLIANA |
| building | USM Institutional Repository |
| collection | Online Access |
| description | The majority of research about Web advertising has been conducted in Western countries. However, little is known about Web users’ attitudes toward Web advertising in Malaysian context. This study, conducted in Penang, Malaysia to examine Web users’ attitudes toward Web advertising is tested by using Pollay and Mittal’s (1993) seven-factor belief model. Applying Pollay and Mittal’s seven-factor advertising beliefs model, this study explore the staff of Universiti Sains Malaysia, Penang beliefs and attitudes as well as the demographic characteristics. |
| first_indexed | 2025-11-15T16:40:08Z |
| format | Thesis |
| id | usm-25701 |
| institution | Universiti Sains Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T16:40:08Z |
| publishDate | 2004 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | usm-257012020-10-07T02:54:15Z http://eprints.usm.my/25701/ A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang MOHD IZZUDDIN, IZRA AZLIANA HF5001-6182 Business The majority of research about Web advertising has been conducted in Western countries. However, little is known about Web users’ attitudes toward Web advertising in Malaysian context. This study, conducted in Penang, Malaysia to examine Web users’ attitudes toward Web advertising is tested by using Pollay and Mittal’s (1993) seven-factor belief model. Applying Pollay and Mittal’s seven-factor advertising beliefs model, this study explore the staff of Universiti Sains Malaysia, Penang beliefs and attitudes as well as the demographic characteristics. 2004 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25701/1/A_STUDY_ON_THE_INFLUENCE_OF_BELIEF_FACTORS_AND_DEMOGRAPHIC_CHARACTERISTICS_ON_THE_ATTITUDES_TOWARD_WEB_ADVERTISING_AMONG_USM_STAFF_IN_PENANG.pdf MOHD IZZUDDIN, IZRA AZLIANA (2004) A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business MOHD IZZUDDIN, IZRA AZLIANA A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang |
| title | A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang |
| title_full | A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang |
| title_fullStr | A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang |
| title_full_unstemmed | A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang |
| title_short | A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang |
| title_sort | study on the influence of belief factors and demographic characteristics on the attitudes toward web advertising among usm staff in penang |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25701/ http://eprints.usm.my/25701/1/A_STUDY_ON_THE_INFLUENCE_OF_BELIEF_FACTORS_AND_DEMOGRAPHIC_CHARACTERISTICS_ON_THE_ATTITUDES_TOWARD_WEB_ADVERTISING_AMONG_USM_STAFF_IN_PENANG.pdf |