A Study On The Influence Of Belief Factors And Demographic Characteristics On The Attitudes Toward Web Advertising Among USM Staff In Penang
The majority of research about Web advertising has been conducted in Western countries. However, little is known about Web users’ attitudes toward Web advertising in Malaysian context. This study, conducted in Penang, Malaysia to examine Web users’ attitudes toward Web advertising is tested by using...
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| Format: | Thesis |
| Language: | English |
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2004
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| Online Access: | http://eprints.usm.my/25701/ http://eprints.usm.my/25701/1/A_STUDY_ON_THE_INFLUENCE_OF_BELIEF_FACTORS_AND_DEMOGRAPHIC_CHARACTERISTICS_ON_THE_ATTITUDES_TOWARD_WEB_ADVERTISING_AMONG_USM_STAFF_IN_PENANG.pdf |