Place Marketing Strategy In Ecotourism:Theoretical And Practical Perspective.
In this globalization era,capability of place competitiveness will determine the continuity And sustainability of tourist location developments.
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2006
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/20515/ http://eprints.usm.my/20515/1/ECOTOURISM_IN_THE_IMT-GT_REGION.ISSUES_AND_CHALLENGES.pdf |