Medical tourism destination image and its relationship with the intention to revisit: a study of Chinese medical tourists in Malaysia

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Medical tourism destination image and its relationship with the intention to revisit: a study of Chinese medical tourists in Malaysia

Medical tourism in Malaysia has grown over the years and has become a promising industry. However, due to the establishment of China’s Belt and Road Initiative (BRI), we see a spill-over effect where more Chinese people visit and seek medical treatments in Malaysia. Attracting these Chinese medical...

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Bibliographic Details
Main Authors:	Cham, Tat-Huei, Lim, Yet-Mee, Sia, Bee-Chuan, Cheah, Jun Hwa, Ting, Hiram
Format:	Article
Published:	Routledge 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/94137/

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