Medical tourism destination image and its relationship with the intention to revisit: a study of Chinese medical tourists in Malaysia
Medical tourism in Malaysia has grown over the years and has become a promising industry. However, due to the establishment of China’s Belt and Road Initiative (BRI), we see a spill-over effect where more Chinese people visit and seek medical treatments in Malaysia. Attracting these Chinese medical...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Published: |
Routledge
2020
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/94137/ |