Medical tourism destination image and its relationship with the intention to revisit: a study of Chinese medical tourists in Malaysia
Medical tourism in Malaysia has grown over the years and has become a promising industry. However, due to the establishment of China’s Belt and Road Initiative (BRI), we see a spill-over effect where more Chinese people visit and seek medical treatments in Malaysia. Attracting these Chinese medical...
| Main Authors: | , , , , |
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| Format: | Article |
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Routledge
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/94137/ |
| _version_ | 1848861916949118976 |
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| author | Cham, Tat-Huei Lim, Yet-Mee Sia, Bee-Chuan Cheah, Jun Hwa Ting, Hiram |
| author_facet | Cham, Tat-Huei Lim, Yet-Mee Sia, Bee-Chuan Cheah, Jun Hwa Ting, Hiram |
| author_sort | Cham, Tat-Huei |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Medical tourism in Malaysia has grown over the years and has become a promising industry. However, due to the establishment of China’s Belt and Road Initiative (BRI), we see a spill-over effect where more Chinese people visit and seek medical treatments in Malaysia. Attracting these Chinese medical tourists has become a great competition as Malaysia is not the sole player in the South East Asia region. The objective of this study is to examine the factors influencing Malaysia as a medical tourism destination among Chinese medical tourists. Self-administered questionnaires were used to collect data from a sample of 600 respondents to test the hypothesized relationships. The data were analyzed using a structural equation modeling approach via AMOS and SPSS. The results show that country-specific factors (country knowledge, safety and security, accessibility, and price reasonableness) and social factors (word-of-mouth and social media) are significant predictors of the image of Malaysia as a medical tourism destination, which in turn, affect perceived value and intention to revisit. This study is one of the few that examines the perception of Chinese medical tourists, a lucrative market that contributes significantly to the global medical tourism industry. Theoretical and managerial implications of the research are discussed. |
| first_indexed | 2025-11-15T13:08:44Z |
| format | Article |
| id | upm-94137 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:08:44Z |
| publishDate | 2020 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-941372023-05-18T08:21:42Z http://psasir.upm.edu.my/id/eprint/94137/ Medical tourism destination image and its relationship with the intention to revisit: a study of Chinese medical tourists in Malaysia Cham, Tat-Huei Lim, Yet-Mee Sia, Bee-Chuan Cheah, Jun Hwa Ting, Hiram Medical tourism in Malaysia has grown over the years and has become a promising industry. However, due to the establishment of China’s Belt and Road Initiative (BRI), we see a spill-over effect where more Chinese people visit and seek medical treatments in Malaysia. Attracting these Chinese medical tourists has become a great competition as Malaysia is not the sole player in the South East Asia region. The objective of this study is to examine the factors influencing Malaysia as a medical tourism destination among Chinese medical tourists. Self-administered questionnaires were used to collect data from a sample of 600 respondents to test the hypothesized relationships. The data were analyzed using a structural equation modeling approach via AMOS and SPSS. The results show that country-specific factors (country knowledge, safety and security, accessibility, and price reasonableness) and social factors (word-of-mouth and social media) are significant predictors of the image of Malaysia as a medical tourism destination, which in turn, affect perceived value and intention to revisit. This study is one of the few that examines the perception of Chinese medical tourists, a lucrative market that contributes significantly to the global medical tourism industry. Theoretical and managerial implications of the research are discussed. Routledge 2020-03-15 Article PeerReviewed Cham, Tat-Huei and Lim, Yet-Mee and Sia, Bee-Chuan and Cheah, Jun Hwa and Ting, Hiram (2020) Medical tourism destination image and its relationship with the intention to revisit: a study of Chinese medical tourists in Malaysia. Journal of China Tourism Research, 17 (2). 163 - 191. ISSN 1938-8160; ESSN: 1938-8179 https://www.tandfonline.com/doi/full/10.1080/19388160.2020.1734514 10.1080/19388160.2020.1734514 |
| spellingShingle | Cham, Tat-Huei Lim, Yet-Mee Sia, Bee-Chuan Cheah, Jun Hwa Ting, Hiram Medical tourism destination image and its relationship with the intention to revisit: a study of Chinese medical tourists in Malaysia |
| title | Medical tourism destination image and its relationship with the intention to revisit: a study of Chinese medical tourists in Malaysia |
| title_full | Medical tourism destination image and its relationship with the intention to revisit: a study of Chinese medical tourists in Malaysia |
| title_fullStr | Medical tourism destination image and its relationship with the intention to revisit: a study of Chinese medical tourists in Malaysia |
| title_full_unstemmed | Medical tourism destination image and its relationship with the intention to revisit: a study of Chinese medical tourists in Malaysia |
| title_short | Medical tourism destination image and its relationship with the intention to revisit: a study of Chinese medical tourists in Malaysia |
| title_sort | medical tourism destination image and its relationship with the intention to revisit: a study of chinese medical tourists in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/94137/ http://psasir.upm.edu.my/id/eprint/94137/ http://psasir.upm.edu.my/id/eprint/94137/ |