The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement

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The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement

Bibliographic Details
Main Author:	Leong, Siew Pong
Format:	Thesis
Language:	English English
Published:	1998
Subjects:	Consumers - Attitudes.
Online Access:	http://psasir.upm.edu.my/id/eprint/9260/ http://psasir.upm.edu.my/id/eprint/9260/1/GSM_1998_22_A.pdf

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