The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement
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| Format: | Thesis |
| Language: | English English |
| Published: |
1998
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| Online Access: | http://psasir.upm.edu.my/id/eprint/9260/ http://psasir.upm.edu.my/id/eprint/9260/1/GSM_1998_22_A.pdf |