The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
1998
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/9260/ http://psasir.upm.edu.my/id/eprint/9260/1/GSM_1998_22_A.pdf |
| _version_ | 1848841096489074688 |
|---|---|
| author | Leong, Siew Pong |
| author_facet | Leong, Siew Pong |
| author_sort | Leong, Siew Pong |
| building | UPM Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T07:37:48Z |
| format | Thesis |
| id | upm-9260 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T07:37:48Z |
| publishDate | 1998 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-92602012-06-12T02:58:33Z http://psasir.upm.edu.my/id/eprint/9260/ The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement Leong, Siew Pong 1998-09 Thesis NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/9260/1/GSM_1998_22_A.pdf Leong, Siew Pong (1998) The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement. Masters thesis, Universiti Putra Malaysia. Consumers - Attitudes. English |
| spellingShingle | Consumers - Attitudes. Leong, Siew Pong The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement |
| title | The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement |
| title_full | The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement |
| title_fullStr | The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement |
| title_full_unstemmed | The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement |
| title_short | The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement |
| title_sort | impact of product packaging on consumer attitude and the moderating effect of involvement |
| topic | Consumers - Attitudes. |
| url | http://psasir.upm.edu.my/id/eprint/9260/ http://psasir.upm.edu.my/id/eprint/9260/1/GSM_1998_22_A.pdf |