CB-SEM latent interaction: unconstrained and orthogonalized approaches
Covariance Based – Structural Equation Modelling (CB-SEM) is often used to investigate moderation and latent interaction effects. This study illustrates and compares the application of constrained, unconstrained and orthogonalized CB-SEM approaches to latent variable interaction analysis using AMOS....
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/88100/ http://psasir.upm.edu.my/id/eprint/88100/1/ABSTRACT.pdf |
| _version_ | 1848860554859380736 |
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| author | Cheah, Jun Hwa Memon, Mumtaz Ali Richard, James E. Ting, Hiram Tat, Huei Cham |
| author_facet | Cheah, Jun Hwa Memon, Mumtaz Ali Richard, James E. Ting, Hiram Tat, Huei Cham |
| author_sort | Cheah, Jun Hwa |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Covariance Based – Structural Equation Modelling (CB-SEM) is often used to investigate moderation and latent interaction effects. This study illustrates and compares the application of constrained, unconstrained and orthogonalized CB-SEM approaches to latent variable interaction analysis using AMOS. Although all three techniques provided similar parameter estimates, the orthogonalized approach provided reduced standard errors resulting in identifying a significant latent interaction, suggesting the orthogonalized approach may be better suited for exploratory research. The illustrated example demonstrates three CB-SEM techniques, and the simplicity of the three approaches to test for interaction effects. The three approaches can be comfortably implemented in available software programs. Guidelines and recommendations for the use of the three approaches are identified with a step-wise process of assessing the latent interaction effect in CB-SEM. As far as we are aware this is the first investigation comparing and recommending specific CB-SEM latent variable moderation analysis techniques in marketing research. |
| first_indexed | 2025-11-15T12:47:05Z |
| format | Article |
| id | upm-88100 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:47:05Z |
| publishDate | 2020 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-881002022-05-18T06:59:50Z http://psasir.upm.edu.my/id/eprint/88100/ CB-SEM latent interaction: unconstrained and orthogonalized approaches Cheah, Jun Hwa Memon, Mumtaz Ali Richard, James E. Ting, Hiram Tat, Huei Cham Covariance Based – Structural Equation Modelling (CB-SEM) is often used to investigate moderation and latent interaction effects. This study illustrates and compares the application of constrained, unconstrained and orthogonalized CB-SEM approaches to latent variable interaction analysis using AMOS. Although all three techniques provided similar parameter estimates, the orthogonalized approach provided reduced standard errors resulting in identifying a significant latent interaction, suggesting the orthogonalized approach may be better suited for exploratory research. The illustrated example demonstrates three CB-SEM techniques, and the simplicity of the three approaches to test for interaction effects. The three approaches can be comfortably implemented in available software programs. Guidelines and recommendations for the use of the three approaches are identified with a step-wise process of assessing the latent interaction effect in CB-SEM. As far as we are aware this is the first investigation comparing and recommending specific CB-SEM latent variable moderation analysis techniques in marketing research. Elsevier 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/88100/1/ABSTRACT.pdf Cheah, Jun Hwa and Memon, Mumtaz Ali and Richard, James E. and Ting, Hiram and Tat, Huei Cham (2020) CB-SEM latent interaction: unconstrained and orthogonalized approaches. Australasian Marketing Journal, 28 (4). 218 - 234. ISSN 1441-3582 https://www.sciencedirect.com/science/article/abs/pii/S1441358220300318 10.1016/j.ausmj.2020.04.005 |
| spellingShingle | Cheah, Jun Hwa Memon, Mumtaz Ali Richard, James E. Ting, Hiram Tat, Huei Cham CB-SEM latent interaction: unconstrained and orthogonalized approaches |
| title | CB-SEM latent interaction: unconstrained and orthogonalized approaches |
| title_full | CB-SEM latent interaction: unconstrained and orthogonalized approaches |
| title_fullStr | CB-SEM latent interaction: unconstrained and orthogonalized approaches |
| title_full_unstemmed | CB-SEM latent interaction: unconstrained and orthogonalized approaches |
| title_short | CB-SEM latent interaction: unconstrained and orthogonalized approaches |
| title_sort | cb-sem latent interaction: unconstrained and orthogonalized approaches |
| url | http://psasir.upm.edu.my/id/eprint/88100/ http://psasir.upm.edu.my/id/eprint/88100/ http://psasir.upm.edu.my/id/eprint/88100/ http://psasir.upm.edu.my/id/eprint/88100/1/ABSTRACT.pdf |