Employing contextual-Omni concept towards a sustainable malaysian fashion retail design

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Employing contextual-Omni concept towards a sustainable malaysian fashion retail design

The rapid changing of information technology application and globalization in the past decade has allured Generation Y’s (Gen Y) to opt for environmentalfriendly and convenient online purchasing to fulfil their shopping needs. The purpose of this study is to identify and employ a potential new conce...

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Bibliographic Details
Main Authors:	Mahusni, Muhammad Nadzrul Adam, Abdul Ghafar, Maszura
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/84447/ http://psasir.upm.edu.my/id/eprint/84447/1/OMNI.pdf

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