Employing contextual-Omni concept towards a sustainable malaysian fashion retail design
The rapid changing of information technology application and globalization in the past decade has allured Generation Y’s (Gen Y) to opt for environmentalfriendly and convenient online purchasing to fulfil their shopping needs. The purpose of this study is to identify and employ a potential new conce...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/84447/ http://psasir.upm.edu.my/id/eprint/84447/1/OMNI.pdf |