Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products

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Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products

The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using conv...

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Bibliographic Details
Main Authors:	Mohd Yunus, Nurul Syuhada, Raja Yusof, Raja Nerina, Hashim, Haslinda
Format:	Article
Language:	English
Published:	UiTM Press 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/81781/ http://psasir.upm.edu.my/id/eprint/81781/1/Predicting%20muslim%20consumers%E2%80%99%20purchase%20intention%20of%20previously%20retracted%20and%20recertified%20halal%20products.pdf

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