Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products
The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using conv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/81781/ http://psasir.upm.edu.my/id/eprint/81781/1/Predicting%20muslim%20consumers%E2%80%99%20purchase%20intention%20of%20previously%20retracted%20and%20recertified%20halal%20products.pdf |