Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products
The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using conv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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UiTM Press
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/81781/ http://psasir.upm.edu.my/id/eprint/81781/1/Predicting%20muslim%20consumers%E2%80%99%20purchase%20intention%20of%20previously%20retracted%20and%20recertified%20halal%20products.pdf |
| _version_ | 1848859174776078336 |
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| author | Mohd Yunus, Nurul Syuhada Raja Yusof, Raja Nerina Hashim, Haslinda |
| author_facet | Mohd Yunus, Nurul Syuhada Raja Yusof, Raja Nerina Hashim, Haslinda |
| author_sort | Mohd Yunus, Nurul Syuhada |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using convenience sampling. A total of 200 questionnaires
were collected from respondents in Kelantan, Negeri Sembilan, Selangor and Perak. The findings of the study revealed that attitude, subjective norms and brand image significantly predict Muslim consumers’ purchase intention of previously retracted and recertified Halal products. However, halal knowledge was found to be insignificant towards purchase intention. The findings are primarily beneficial for the marketers of halal products by offering an insight into the intention of
consumers to purchase products that had previously been retracted off their Halal certification. |
| first_indexed | 2025-11-15T12:25:09Z |
| format | Article |
| id | upm-81781 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:25:09Z |
| publishDate | 2019 |
| publisher | UiTM Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-817812020-10-29T22:05:41Z http://psasir.upm.edu.my/id/eprint/81781/ Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products Mohd Yunus, Nurul Syuhada Raja Yusof, Raja Nerina Hashim, Haslinda The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using convenience sampling. A total of 200 questionnaires were collected from respondents in Kelantan, Negeri Sembilan, Selangor and Perak. The findings of the study revealed that attitude, subjective norms and brand image significantly predict Muslim consumers’ purchase intention of previously retracted and recertified Halal products. However, halal knowledge was found to be insignificant towards purchase intention. The findings are primarily beneficial for the marketers of halal products by offering an insight into the intention of consumers to purchase products that had previously been retracted off their Halal certification. UiTM Press 2019-01-31 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/81781/1/Predicting%20muslim%20consumers%E2%80%99%20purchase%20intention%20of%20previously%20retracted%20and%20recertified%20halal%20products.pdf Mohd Yunus, Nurul Syuhada and Raja Yusof, Raja Nerina and Hashim, Haslinda (2019) Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products. Journal of Emerging Economies and Islamic Research, 7 (1). pp. 55-64. ISSN 2289-2559 https://www.semanticscholar.org/paper/Predicting-Muslim-consumers%E2%80%99-purchase-intention-of-Yunus-Yusof/20e040de71c895dd269270434bd87800b826e2c7 10.24191/jeeir.v7i1.7252 |
| spellingShingle | Mohd Yunus, Nurul Syuhada Raja Yusof, Raja Nerina Hashim, Haslinda Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products |
| title | Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products |
| title_full | Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products |
| title_fullStr | Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products |
| title_full_unstemmed | Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products |
| title_short | Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products |
| title_sort | predicting muslim consumers’ purchase intention of previously retracted and recertified halal products |
| url | http://psasir.upm.edu.my/id/eprint/81781/ http://psasir.upm.edu.my/id/eprint/81781/ http://psasir.upm.edu.my/id/eprint/81781/ http://psasir.upm.edu.my/id/eprint/81781/1/Predicting%20muslim%20consumers%E2%80%99%20purchase%20intention%20of%20previously%20retracted%20and%20recertified%20halal%20products.pdf |