A Case Study on Children Marketing of KFC

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A Case Study on Children Marketing of KFC

Children are the important customers to any one of fast· food chain, simply because children will not visit restaurant alone, but go along with family members or having a party there with a group of friends, this translate into sales to restaurants. When the American fast food were later introduc...

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Bibliographic Details
Main Author:	Ang, Sae Ming
Format:	Project Paper Report
Language:	English English
Published:	1999
Subjects:	KFC - Case studies. Target marketing - Case studies. Food preferences in children - Case studies - Malaysia.
Online Access:	http://psasir.upm.edu.my/id/eprint/8137/ http://psasir.upm.edu.my/id/eprint/8137/1/GSM_1999_22_A.pdf

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