A case study on matrix advertising

QR Code

A case study on matrix advertising

No abstract.

Bibliographic Details
Main Author:	Mei-Li, Marilyn Teoh
Format:	Thesis
Language:	English English
Published:	1999
Subjects:	Advertising
Online Access:	http://psasir.upm.edu.my/id/eprint/77865/ http://psasir.upm.edu.my/id/eprint/77865/1/t%20GSM%201999%203%20%281900118347%29.pdf

Similar Items

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

Web advertising : the effectiveness of banner ad
by: Shamsuddin, Ahmad Sharifuddin
Published: (1999)

A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
by: Badzis, Aribah
Published: (2004)

Examining the Factors that Influence Advertising Avoidance on Social Media: The Case of Vietnam
by: Vuong, Hoang Phuong
Published: (2017)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television.
by: WANG, QIN
Published: (2017)

Regulation of motor vehicle advertising: toward a framework for compliance research
by: Donovan, Robert, et al.
Published: (2011)

An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
by: Mat Lizah, Muhammad Reedha
Published: (2019)

An exploration of the beauty ideals and advertising values represented by cosmetic brands: A case study analysis of Seventeen.
by: Zhang, Yu-Han
Published: (2017)

Effects of persuasion knowledge and other factors on advertising avoidance on Instagram: the case of the UK
by: Liu, Jing
Published: (2019)

Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad
by: Anis Ahmad, Faris Ahmad
Published: (2018)

The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness
by: Fielder, Lynda Jane
Published: (2011)

Discourse of copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad
Published: (2018)

The relative effectiveness of web advertisement (tested in the Malaysian context)
by: Liw, Ivy Cheh Chean
Published: (2000)

SMS advertising - a critical review and future directions
by: Dix, Steve, et al.
Published: (2009)

Essays on advertising, growth, and comparative statics
by: Oliver i Vert, Miquel
Published: (2025)

A study of sports celebrity endorsement advertising: a partial replication and extension
by: Dix, Steve
Published: (2010)

Advertising in a cross-cultural environment: a study of French and Chinese consumers
by: Simon, Charlotte
Published: (2007)

Negativity and information in campaign advertising
by: Sullivan, Jonathan
Published: (2010)

Whats next? : Malaysia web advertising for the future / Mohd Khairulnizam Ramli
by: Mohd Khairulnizam, Ramli
Published: (2017)

A longitudinal study of the use of rhetorical figures and communicative and stylistic strategies in advertising slogans
by: Christopher, Anne A.
Published: (2009)

A conceptual model to find the effectiveness of Islamic advertising
by: Haque, A. K. M. Ahasanul
Published: (2014)

Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions
by: Guillobez, Valerie Barbara Juliette
Published: (2007)

The Representation of Different Genders in Product Advertising: Comparison of TV Advertisements in Thailand and the United Kingdom
by: Tadpikultong, Supavee
Published: (2008)

Revisiting the blurring practices between editorials and advertising
by: Dix, Steve, et al.
Published: (2008)

Nostalgia in advertising: a content analysis
by: Marchegiani, Chris, et al.
Published: (2010)

A content analysis of nostalgia in advertising
by: Marchegiani, Chris
Published: (2010)

Consumers' attitudes toward TV advertising in Malaysia : a descriptive study
by: Yee, Han How
Published: (1999)

Critical discourse analysis on copywriting in 2019 Malaysia aidilfitri television advertisements
by: Roslan, Nur Widad
Published: (2021)

A study on attitude and behavioral intention of generation Y towards mobile advertising / Tredia Luara Barnabas
by: Barnabas, Tredia Luara
Published: (2015)

Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff
by: Mohd Azlan, Ahmad Danial, et al.
Published: (2018)

An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin
by: Mat Zin, Sakinah, et al.
Published: (2014)

The advertising of barbershop influences consumer / Zarif Adly Zainudin
by: Zainudin, Zarif Adly
Published: (2015)

Rethoric in Radio Advertisements’ Discourse
by: Abu Bakar, Siti Saniah
Published: (2008)

Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image
by: Chong, Yee Lee
Published: (2000)

Audience reactions to motor vehicle advertisements: a test of compliance with self-regulatory codes
by: Ouschan, Robyn, et al.
Published: (2008)

The Representation of Ideal Beauty in Advertising--A longitudinal study of No.7
by: GU, ANQI
Published: (2017)

Representation of Gender in Contemporary Advertising: A Conceptual Extension of Goffman’s Framework
by: Misra, Deepika
Published: (2009)

YBP 223 - ADVERTISING MARCH 05
by: TC, Taylor Collage
Published: (2005)

YBP 223 - ADVERTISING NOV.05
by: TC, Taylor Collage
Published: (2005)