Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel
In this study, the model describes the impact of price, performance and expectations on satisfaction, is tested. The results suggest that pre-price and pre-performance expectations do not play important roles in determining customer satisfaction in a low price/high quality hotel industries. Post-pri...
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| Format: | Thesis |
| Language: | English English |
| Published: |
1999
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77864/ http://psasir.upm.edu.my/id/eprint/77864/1/t%20GSM%201999%202%20%281900118346%29.pdf |
| _version_ | 1848858347478974464 |
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| author | Ahmad, Sabri |
| author_facet | Ahmad, Sabri |
| author_sort | Ahmad, Sabri |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | In this study, the model describes the impact of price, performance and expectations on satisfaction, is tested. The results suggest that pre-price and pre-performance expectations do not play important roles in determining customer satisfaction in a low price/high quality hotel industries. Post-price and post-performance perceptions simultaneously play leading roles in determining satisfaction. These findings offer new insights pertaining to marketing for using price-based strategies to enhance customer satisfaction. Future research directions and managerial implications of the findings are outlined. |
| first_indexed | 2025-11-15T12:12:00Z |
| format | Thesis |
| id | upm-77864 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T12:12:00Z |
| publishDate | 1999 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-778642020-09-07T01:42:38Z http://psasir.upm.edu.my/id/eprint/77864/ Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel Ahmad, Sabri In this study, the model describes the impact of price, performance and expectations on satisfaction, is tested. The results suggest that pre-price and pre-performance expectations do not play important roles in determining customer satisfaction in a low price/high quality hotel industries. Post-price and post-performance perceptions simultaneously play leading roles in determining satisfaction. These findings offer new insights pertaining to marketing for using price-based strategies to enhance customer satisfaction. Future research directions and managerial implications of the findings are outlined. 1999-09-04 Thesis NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/77864/1/t%20GSM%201999%202%20%281900118346%29.pdf Ahmad, Sabri (1999) Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel. Masters thesis, Universiti Putra Malaysia. Consumer satisfaction Hotels English |
| spellingShingle | Consumer satisfaction Hotels Ahmad, Sabri Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel |
| title | Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel |
| title_full | Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel |
| title_fullStr | Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel |
| title_full_unstemmed | Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel |
| title_short | Price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel |
| title_sort | price, performance and expectations as determinants of customer satisfaction in a low price-high quality hotel |
| topic | Consumer satisfaction Hotels |
| url | http://psasir.upm.edu.my/id/eprint/77864/ http://psasir.upm.edu.my/id/eprint/77864/1/t%20GSM%201999%202%20%281900118346%29.pdf |