Effect of different distributional assumption of random parameters in the mixed logit model on willingness-to-pay values

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Effect of different distributional assumption of random parameters in the mixed logit model on willingness-to-pay values

Understanding consumers’ willingness-to-pay (WTP) value is vital for rational valuation of consumers’ benefit. Stated preference techniques such as Choice Experiment (CE) have been widely used to account for WTP value and one of the popular model specifications is the Mixed Logit (MXL) model. In the...

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Bibliographic Details
Main Authors:	W Mohamad, Wan Norhidayah, Willis, Ken, Powe, Neil
Format:	Article
Language:	English
Published:	Faculty of Economics and Management, Universiti Putra Malaysia 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/76501/ http://psasir.upm.edu.my/id/eprint/76501/1/12%29%20Effect%20of%20Different%20Distributional%20Assumption.pdf

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