Effect of different distributional assumption of random parameters in the mixed logit model on willingness-to-pay values
Understanding consumers’ willingness-to-pay (WTP) value is vital for rational valuation of consumers’ benefit. Stated preference techniques such as Choice Experiment (CE) have been widely used to account for WTP value and one of the popular model specifications is the Mixed Logit (MXL) model. In the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Management, Universiti Putra Malaysia
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/76501/ http://psasir.upm.edu.my/id/eprint/76501/1/12%29%20Effect%20of%20Different%20Distributional%20Assumption.pdf |