The impact of employer brand discrepancy and employer attraction on employer brand loyalty

The impact of employer brand discrepancy and employer attraction on employer brand loyalty

Employer brand is a package of functional, economic and psychological benefits provided by employer that makes an organization a desirable place to work. If employers are not fulfilling the employer brand promised to employees, it influences the employees' intent to leave, disloyalty, and job s...

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Bibliographic Details
Main Authors: Mohamad, Siti Fatimah, Md Sidin, Samsinar, Zawawi, Dahlia, Boo, Huey Chern, Ho, Jo Ann, Abdul Salam, Siti Soleha
Format: Conference or Workshop Item
Language:English
Published: Panoply Consultancy 2017
Online Access:http://psasir.upm.edu.my/id/eprint/64954/
http://psasir.upm.edu.my/id/eprint/64954/1/2017-1.pdf

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