The impact of employer brand discrepancy and employer attraction on employer brand loyalty
Employer brand is a package of functional, economic and psychological benefits provided by employer that makes an organization a desirable place to work. If employers are not fulfilling the employer brand promised to employees, it influences the employees' intent to leave, disloyalty, and job s...
| Main Authors: | , , , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Panoply Consultancy
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/64954/ http://psasir.upm.edu.my/id/eprint/64954/1/2017-1.pdf |