Green marketing and its implications for consumers and businesses in Malaysia
Environmental issues are fast becoming important business issues m Malaysia. Many corporations are beginning to incorporate ‘green values’ into their marketing strategies. Malaysian consumers have been slow in responding to the environmental issues in the past but with increased per capita income an...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Academy of Marketing Science
1997
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| Online Access: | http://psasir.upm.edu.my/id/eprint/60411/ http://psasir.upm.edu.my/id/eprint/60411/1/Green%20marketing%20and%20its%20implications%20for%20consumers%20and%20businesses%20in%20Malaysia.pdf |
| _version_ | 1848854188153372672 |
|---|---|
| author | Lee, Gerald C. P. Ahmad, M. I. |
| author_facet | Lee, Gerald C. P. Ahmad, M. I. |
| author_sort | Lee, Gerald C. P. |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Environmental issues are fast becoming important business issues m Malaysia. Many corporations are beginning to incorporate ‘green values’ into their marketing strategies. Malaysian consumers have been slow in responding to the environmental issues in the past but with increased per capita income and higher educational levels, the tide is now changing rapidly. This study was undertaken to assess the level of understanding of the concepts of green marketing and green products among consumers and marketers in Malaysia. The research also evaluated the ‘green corporations’ and their role and responses to the green revolution. |
| first_indexed | 2025-11-15T11:05:53Z |
| format | Conference or Workshop Item |
| id | upm-60411 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T11:05:53Z |
| publishDate | 1997 |
| publisher | Academy of Marketing Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-604112018-05-21T03:33:15Z http://psasir.upm.edu.my/id/eprint/60411/ Green marketing and its implications for consumers and businesses in Malaysia Lee, Gerald C. P. Ahmad, M. I. Environmental issues are fast becoming important business issues m Malaysia. Many corporations are beginning to incorporate ‘green values’ into their marketing strategies. Malaysian consumers have been slow in responding to the environmental issues in the past but with increased per capita income and higher educational levels, the tide is now changing rapidly. This study was undertaken to assess the level of understanding of the concepts of green marketing and green products among consumers and marketers in Malaysia. The research also evaluated the ‘green corporations’ and their role and responses to the green revolution. Academy of Marketing Science 1997 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/60411/1/Green%20marketing%20and%20its%20implications%20for%20consumers%20and%20businesses%20in%20Malaysia.pdf Lee, Gerald C. P. and Ahmad, M. I. (1997) Green marketing and its implications for consumers and businesses in Malaysia. In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 114-118). 10.1007/978-3-319-17320-7_28 |
| spellingShingle | Lee, Gerald C. P. Ahmad, M. I. Green marketing and its implications for consumers and businesses in Malaysia |
| title | Green marketing and its implications for consumers and businesses in Malaysia |
| title_full | Green marketing and its implications for consumers and businesses in Malaysia |
| title_fullStr | Green marketing and its implications for consumers and businesses in Malaysia |
| title_full_unstemmed | Green marketing and its implications for consumers and businesses in Malaysia |
| title_short | Green marketing and its implications for consumers and businesses in Malaysia |
| title_sort | green marketing and its implications for consumers and businesses in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/60411/ http://psasir.upm.edu.my/id/eprint/60411/ http://psasir.upm.edu.my/id/eprint/60411/1/Green%20marketing%20and%20its%20implications%20for%20consumers%20and%20businesses%20in%20Malaysia.pdf |