Preference for locally grown or imported fruit among the millennial generation in Johor, Malaysia

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Preference for locally grown or imported fruit among the millennial generation in Johor, Malaysia

This study attempts to explore factors influencing the choice of locally grown or imported fruits among young Malaysians. It investigates how consumer preference, socioeconomics, and demographic profiles can affect their choice of which fruit category they pick. Five hundred respondents were intervi...

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Bibliographic Details
Main Authors:	Terano, Rika, Mohamed, Zainalabidin, Rezai, Golnaz, Hanum, Zakiah
Format:	Article
Language:	English
Published:	Routledge 2016
Online Access:	http://psasir.upm.edu.my/id/eprint/53647/ http://psasir.upm.edu.my/id/eprint/53647/1/Preference%20for%20locally%20grown%20.pdf

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