The influence of advertising on consumer buying behaviour
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Malaysia Consumer and Family Economy Association (MACFEA)
2016
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/53029/ |
| _version_ | 1848852197768429568 |
|---|---|
| author | Osman, Syuhaily Ng, Chui Mei |
| author_facet | Osman, Syuhaily Ng, Chui Mei |
| author_sort | Osman, Syuhaily |
| building | UPM Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T10:34:15Z |
| format | Article |
| id | upm-53029 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T10:34:15Z |
| publishDate | 2016 |
| publisher | Malaysia Consumer and Family Economy Association (MACFEA) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-530292022-07-07T02:10:40Z http://psasir.upm.edu.my/id/eprint/53029/ The influence of advertising on consumer buying behaviour Osman, Syuhaily Ng, Chui Mei Malaysia Consumer and Family Economy Association (MACFEA) 2016-12 Article PeerReviewed Osman, Syuhaily and Ng, Chui Mei (2016) The influence of advertising on consumer buying behaviour. Jurnal Pengguna Malaysia, 27 (2). pp. 97-110. ISSN 1511-998X https://macfea.com.my/vol-27-december-2016/ |
| spellingShingle | Osman, Syuhaily Ng, Chui Mei The influence of advertising on consumer buying behaviour |
| title | The influence of advertising on consumer buying behaviour |
| title_full | The influence of advertising on consumer buying behaviour |
| title_fullStr | The influence of advertising on consumer buying behaviour |
| title_full_unstemmed | The influence of advertising on consumer buying behaviour |
| title_short | The influence of advertising on consumer buying behaviour |
| title_sort | influence of advertising on consumer buying behaviour |
| url | http://psasir.upm.edu.my/id/eprint/53029/ http://psasir.upm.edu.my/id/eprint/53029/ |