Hierarchy of needs in residential advertisements

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Hierarchy of needs in residential advertisements

This study explored how advertisements emphasise individuals’ needs as a way to persuade them. More specifically, it investigated which ‘need’ is addressed more commonly by web advertisements according to the ‘Ideal’ and ‘Real’ concepts respectively. For this purpose, five web advertisements related...

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Bibliographic Details
Main Authors:	Yunus, Nurafazeera, Mohd Kasim, Zalina, Hossein, Vahid Nimehchisalem, Mat Hussin, Nur Izyan Syamimi
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2016
Online Access:	http://psasir.upm.edu.my/id/eprint/50372/ http://psasir.upm.edu.my/id/eprint/50372/1/Hierarchy%20of%20needs%20in%20residential%20advertisements.pdf

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