Consumption Of Health Products By Older Consumers In Peninsular Malaysia

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Consumption Of Health Products By Older Consumers In Peninsular Malaysia

The purpose of the study are (i) to identify older consumers’ purchasing behavior, (ii) to determine the monthly expenditure on health products by older consumers, and (iii) to investigate factors affecting the consumption behavior of health products by older consumers in Peninsular Malaysia. The da...

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Bibliographic Details
Main Author:	Lee, Siew Yen
Format:	Thesis
Language:	English English
Published:	2008
Subjects:	Health products - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/4981/ http://psasir.upm.edu.my/id/eprint/4981/1/FEM_2008_3a.pdf

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