Festival as an agent for behavior change: a study of garden festival in Malaysia
A number of studies have been conducted to examine tourists’ behavior. However, there has been little research conducted to study on visitors’ behavior in the garden festival. Today, festival is the one of the fastest growing in tourism industries in Malaysia. Festival as a vehicles for behavior cha...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Design & Architecture, Universiti Putra Malaysia
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/42298/ http://psasir.upm.edu.my/id/eprint/42298/1/FKRSE1_3-7.pdf |