Growers' perceptions towards the needs of their downstream customers in the Western Australian apple supply chain

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Growers' perceptions towards the needs of their downstream customers in the Western Australian apple supply chain

To succeed in an agribusiness, growers must understand what is required by their downstream customers. This paper explores the perceptions of apple growers in Western Australia towards the needs of their downstream customers. The results indicate that the most important factors that are perceived by...

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Bibliographic Details
Main Authors:	Mohd Nawi, Nolila, Batt, Peter J.
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/41725/ http://psasir.upm.edu.my/id/eprint/41725/1/02%20JSSH%200833-2013.pdf

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