Growers' perceptions towards the needs of their downstream customers in the Western Australian apple supply chain
To succeed in an agribusiness, growers must understand what is required by their downstream customers. This paper explores the perceptions of apple growers in Western Australia towards the needs of their downstream customers. The results indicate that the most important factors that are perceived by...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/41725/ http://psasir.upm.edu.my/id/eprint/41725/1/02%20JSSH%200833-2013.pdf |