Growers' perceptions towards the needs of their downstream customers in the Western Australian apple supply chain
To succeed in an agribusiness, growers must understand what is required by their downstream customers. This paper explores the perceptions of apple growers in Western Australia towards the needs of their downstream customers. The results indicate that the most important factors that are perceived by...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia Press
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/41725/ http://psasir.upm.edu.my/id/eprint/41725/1/02%20JSSH%200833-2013.pdf |
| _version_ | 1848849773036044288 |
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| author | Mohd Nawi, Nolila Batt, Peter J. |
| author_facet | Mohd Nawi, Nolila Batt, Peter J. |
| author_sort | Mohd Nawi, Nolila |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | To succeed in an agribusiness, growers must understand what is required by their downstream customers. This paper explores the perceptions of apple growers in Western Australia towards the needs of their downstream customers. The results indicate that the most important factors that are perceived by growers to influence their downstream customer's choice of supplier are quality, price and continuity of supply. On the other hand, for downstream buyers, quality, price and a favourable long-term relationship were the most important factors that they used in selecting their preferred supplier. The growers' perception of their downstream customer's needs, and indeed, the criteria by which customers evaluate their alternative suppliers, are closely aligned. Both growers and downstream intermediaries identified quality and price as the major factors in selecting their preferred trading partners. |
| first_indexed | 2025-11-15T09:55:43Z |
| format | Article |
| id | upm-41725 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T09:55:43Z |
| publishDate | 2015 |
| publisher | Universiti Putra Malaysia Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-417252016-01-27T04:50:44Z http://psasir.upm.edu.my/id/eprint/41725/ Growers' perceptions towards the needs of their downstream customers in the Western Australian apple supply chain Mohd Nawi, Nolila Batt, Peter J. To succeed in an agribusiness, growers must understand what is required by their downstream customers. This paper explores the perceptions of apple growers in Western Australia towards the needs of their downstream customers. The results indicate that the most important factors that are perceived by growers to influence their downstream customer's choice of supplier are quality, price and continuity of supply. On the other hand, for downstream buyers, quality, price and a favourable long-term relationship were the most important factors that they used in selecting their preferred supplier. The growers' perception of their downstream customer's needs, and indeed, the criteria by which customers evaluate their alternative suppliers, are closely aligned. Both growers and downstream intermediaries identified quality and price as the major factors in selecting their preferred trading partners. Universiti Putra Malaysia Press 2015 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/41725/1/02%20JSSH%200833-2013.pdf Mohd Nawi, Nolila and Batt, Peter J. (2015) Growers' perceptions towards the needs of their downstream customers in the Western Australian apple supply chain. Pertanika Journal of Social Sciences & Humanities, 23 (spec. June). pp. 11-22. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2023%20%28S%29%20Jun.%202015/02%20JSSH%200833-2013.pdf |
| spellingShingle | Mohd Nawi, Nolila Batt, Peter J. Growers' perceptions towards the needs of their downstream customers in the Western Australian apple supply chain |
| title | Growers' perceptions towards the needs of their downstream customers in the Western Australian apple supply chain |
| title_full | Growers' perceptions towards the needs of their downstream customers in the Western Australian apple supply chain |
| title_fullStr | Growers' perceptions towards the needs of their downstream customers in the Western Australian apple supply chain |
| title_full_unstemmed | Growers' perceptions towards the needs of their downstream customers in the Western Australian apple supply chain |
| title_short | Growers' perceptions towards the needs of their downstream customers in the Western Australian apple supply chain |
| title_sort | growers' perceptions towards the needs of their downstream customers in the western australian apple supply chain |
| url | http://psasir.upm.edu.my/id/eprint/41725/ http://psasir.upm.edu.my/id/eprint/41725/ http://psasir.upm.edu.my/id/eprint/41725/1/02%20JSSH%200833-2013.pdf |