Consumers' awareness towards organic rice in Malaysia

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Consumers' awareness towards organic rice in Malaysia

Not many attempts have been made in previous studies to understand consumers' socio-demographic characteristics and their awareness towards organic rice. Knowledge towards organic rice among consumers is fundamental to induce demand and market for organic rice. This study seeks to understand co...

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Bibliographic Details
Main Authors:	Olugbenga, Ibitoye Olusola, Mohd Nawi, Nolila, Kamarulzaman, Nitty Hirawaty, Man, Norsida
Format:	Article
Language:	English
Published:	Faculty of Food Science and Technology, Universiti Putra Malaysia 2014
Online Access:	http://psasir.upm.edu.my/id/eprint/40797/ http://psasir.upm.edu.my/id/eprint/40797/1/1%20IFRJ%2021%20%2805%29%202014%20Nolila%20154.pdf

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